Are You Transparent?

Transparency – a view from Dream Build Seccess

GROW MY BRAND

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In your business do you find yourself being Authentic or Transparent? Here’s the thing, you have a responsibility to be yourself and to be able to be clear with your audience as to how they can kinda step into your world. It’s okay to agitate and make them a little uncomfortable but you don’t want to completely repel them. There are certain things, frankly, that you don’t need to tell your audience. Depending on your archetype, being overly transparent can be irresponsible. Now, if the personality of your brand is peculiar or what we call a provocateur then being completely transparent with all your drama might be okay, as long as you’re consistent all the way through. But, authenticity should always be your priority because people like real people. People want to see themselves in your story.

For the most part I believe that people go into transparency mode because…

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